Sound you can see.
Client
Kite Audio
Year
2023
Services
Product launch · Motion
Team
4 people · 8 weeks
(Overview)
Kite Studio makes headphones for producers who care how things sound and look.
We visualised sound as violet light and turned the launch into a film, a site and a social kit in eight weeks.
Identity system
Mona Sans Condensed / Geist Mono
Carbon #111114
Pulse #9B6BFF
Smoke #6E6E78
Bone #EDEBE6
(Results)
01
A small audio brand launching against giants, with eight weeks and one product.
02
We turned frequency into light: every sound in the film drives a violet glow, and the site reacts to the music as you scroll.
03
The first production run sold out in launch week and the film travelled far beyond the producer community.
