Beauty portrait in ultramarine light

/

Solenne

Solenne

Skincare that glows from within.

Client

Solenne Skin

Year

2025

Services

Identity · Web

Team

4 people · 10 weeks

(Overview)

Solenne wanted to feel clinical and warm at the same time.

We paired a precise grid with skin-toned light, so every product page feels like a soft spotlight.

Glass prism splitting light
Black stationery on dark stone

Identity system

Aa

Aa

Aa

Instrument Serif / Mona Sans

Ink #0B1026

Ultramarine #2B3BFF

Pearl #E9E6FF

Skin #F3E9E2

(Results)

+68

%

Conversion rate

+68

%

Conversion rate

2.1

×

Time on product pages

2.1

×

Time on product pages

40

k

Waitlist signups

40

k

Waitlist signups

01

Challenge

A crowded category where every brand promises the same glow and uses the same pastel.

02

Approach

We built the identity around light on skin: warm highlights, deep shadows and a typographic voice that whispers instead of shouting.

03

Outcome

The relaunch doubled time on product pages and sold out the first serum in two weeks.

Create a free website with Framer, the website builder loved by startups, designers and agencies.