A fragrance born after dark.
Client
Noctis Parfums
Year
2026
Services
Identity · 3D · Ecommerce
Team
6 people · 14 weeks
(Overview)
Noctis needed a launch that felt like a secret.
We built a world that only reveals itself in the dark: a faceted bottle, a violet rim of light and a store that opens at night.
Identity system
Mona Sans Black Wide / Geist Mono
Night #050507
Rim #6B4BFF
Haze #C9BEFF
Mist #F4F4F6
(Results)
01
A new niche fragrance house entering a market ruled by heritage brands, with one product and no audience.
02
We designed the brand around darkness: a black faceted bottle, a single violet rim light, and a store that changes after sunset.
03
The first batch sold out in nine days, and the launch film became the most shared piece the house ever made.
